Marketing Your Property

Listing your property for sale involves a great deal more than just taking some pictures and uploading the particulars about your home onto your local MLS (Multiple Listing Service). Any agent can do that, but there is a lot more you can do to reach the right buyers and make a strong impression.

Marketing is defined as everything you do to position and place a product or service that interfaces with the consuming public. By this definition, marketing your home includes everything from the broker and agent you choose and their reputations, to the condition of your home, how it’s staged, the quality of the photography and advertising, how the descriptions are written, down to where the sign is placed on the property. The most critical marketing component of your home; however, is the price!

In the digital world of the Web and social media, there are more and more opportunities to market your home than ever before. The question is, does the brokerage and agent you choose know how to best exploit these new and ever increasing tools and resources? I have more than 20 years of marketing and advertising experience and my brokerage spends more money marketing their listings than any other agency.

If you hire me to list and market your home, it will be visible to local, national and international buyers. I can assure you that you’d have to be living in a cave not to know your home is for sale!


In today’s web-based world we know home buyers do most if not all of their searching for homes online. This provides a huge opportunity for you, the seller, to showcase your home using photography, video and virtual tours.

If you want home buyers to choose your property out of the hundreds of others competing in the same marketplace, you have to provide compelling photography.

Not all agents can provide high quality photography and the ones that can’t do it themselves often are unwilling to incur the costs of professional photography.

They say a picture is worth a thousand words, and high-quality photography is a skill and product that I can provide to sellers who are looking for that competitive edge.


Let’s get started: contact me.

© Copyright 2015. Brian Cafferty. All Rights Reserved.